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The brands we carry

Our own line, plus the brands we'd take ourselves.

Every product on this site comes either from our own Herbal Connections facility or from three legacy supplement companies whose quality standards meet ours. We do not stock anonymous brands and we do not drop-ship from third-party warehouses.

Herbal Connections

Herbal Connections

Cold-brewed herbal bitters & master tonics

Our own line. Small-batch, cold-brewed in the USA, built around the bitter herbs traditional cultures have leaned on for centuries.

Est. 2021 · Lakewood, NJ·16 formulas
NOW Foods

NOW Foods

Family-owned. Independently verified. Since 1968.

Founded in 1968 by Elwood Richard, NOW Foods is one of the largest independent, family- and employee-owned manufacturers of natural products in the United States. Every batch is GMP-quality assured and third-party tested at NOW's own ISO/IEC-accredited laboratories.

Est. 1968 · Bloomingdale, IL·7 formulas
Nordic Naturals

Nordic Naturals

The doctor-recommended omega-3.

Nordic Naturals crafts every batch of fish oil from fresh, wild-caught omega-rich fish — delivered in the triglyceride molecular form for better absorption, no fishy burps, and verified purity. Sustainable, ethical, and certified by the Friend of the Sea program.

Est. 1995 · Watsonville, CA·6 formulas
Life Extension

Life Extension

Science-based formulas for over forty years.

Since 1980, Life Extension has built advanced, research-driven supplements designed using specific ingredients and amounts based on clinical studies. Non-GMO, gluten-free, manufactured in the USA — with a Certificate of Analysis available for every product they produce.

Est. 1980 · Fort Lauderdale, FL·7 formulas
Thorne

Thorne

The #1 clinical brand recommended by practitioners.

Since 1984, Thorne has set the standard for nutritional supplements — no binders, coatings, fillers, or magnesium stearate that could impair absorption. Thorne is NSF Certified for Sport, trusted by 100+ professional sports teams, and the most-dispensed brand among 30- to 40-year-old healthcare practitioners. With more than 350 SKUs, including 11 U.S. National Team partnerships.

Est. 1984 · Summerville, SC·7 formulas
Gaia Herbs

Gaia Herbs

Plant-powered. Traceable from soil to supplement.

For over 35 years, Gaia Herbs has grown more than 5 million plants and 45 herbs each year on a 270-acre Regenerative Organic Certified farm in Brevard, North Carolina. Their MeetYourHerbs platform — one of the world's first herb traceability programs — lets you trace every bottle back to the lot of plants it came from.

Est. 1987 · Brevard, NC·7 formulas
Host Defense

Host Defense

Founded by mycologist Paul Stamets.

Founded by world-renowned mycologist Paul Stamets, Host Defense crafts mushroom supplements from organically grown mycelium on certified organic brown-rice substrate. Every species — Lion's Mane, Reishi, Chaga, Cordyceps, Turkey Tail, Maitake — is grown in the USA, third-party tested, and certified organic, non-GMO, and gluten-free.

Est. 2005 · Olympia, WA·7 formulas
Nature's Plus

Nature's Plus

The energy supplements. Since 1972.

Nature's Plus has been formulating the Source of Life multivitamin family since 1972 — over fifty years of whole-food nutrition built on 120+ ingredients from real fruits and vegetables. Their Animal Parade children's chewables and Spiru-Tein protein shakes are pantry staples in health-conscious households.

Est. 1972 · Melville, NY·6 formulas
Nature's Way

Nature's Way

Trusted herbs since 1969.

Nature's Way is the original herbal supplement company in the United States — over half a century of botanically-led formulas. Their Sambucus elderberry line is the #1 immune support brand in the natural channel, and their Alive! multivitamins consistently rank as ConsumerLab favorites.

Est. 1969 · Springville, UT·7 formulas
Solaray

Solaray

Pure, simple, single herbs and minerals.

Solaray was founded in 1973 as one of the first brands to specialize in single-herb and single-nutrient capsules — believing that what's NOT in a supplement is as important as what is. Today their Mycrobiome probiotics, Vitamin D3-K2 stack, and color-coded chakra blends are mainstays in the natural-products channel.

Est. 1973 · Park City, UT·6 formulas
NeoCell

NeoCell

The original collagen brand.

NeoCell was the first US brand to popularize bioactive collagen peptides as a daily beauty supplement back in 1998. Their Super Collagen powder remains the bestselling collagen product on Amazon, with grass-fed bovine sourcing, Type 1 + 3 peptides, and a paraben-free, hormone-free formula.

Est. 1998 · Newport Beach, CA·6 formulas