Nature's Way

Nature's Way is the original herbal supplement company in the United States, founded in 1969 in Springville, Utah. Over fifty years of botanical formulation — built around the European herbal pharmacopoeia tradition — makes them one of the oldest continuously-operating herbal brands in the country.

The brand's defining product is the **Sambucus elderberry line**. Standardized black elderberry extract has the strongest clinical evidence base of any traditional immune-support herb (multiple double-blind trials showing reduced cold and flu duration), and Nature's Way's Sambucus is the #1 elderberry brand in the US natural channel — with over 114,000 five-star reviews on Amazon alone.

The Alive! multivitamin line — launched in the 1990s — is another category leader. Nature's Way pioneered the "orchard fruits and garden vegetables" multivitamin format, with bioavailable vitamin forms and a broad nutrient spectrum that has been ConsumerLab-rated multiple years running.